Nothing is perfect - you know that, and candidates do too. “You need to address issues in a real and humble way.'īut in a way, part of what makes Glassdoor so great is the potential for negative reviews. “Glassdoor isn’t like other employer brand sites, where you have complete control over what you’re posting,” Phelan said. You’re at the mercy of your employees to rate you, and that can be a bit unsettling if you’re worried about potential damage control. Let’s face it: not all reviews your company gets are going to be great. “Your employees are the best-kept secret when it comes to positive reviews,” Phelan said.īut where do you begin? We asked Phelan about some of important things to consider as you consider your Glassdoor strategy: Embrace The Chaos “Your employees are the best-kept secret when it comes to positive reviews.' By empowering your employees and taking time to address both positive and negative reviews, your company can establish a clear voice and provide an engaging and informative candidate experience for job seekers - resulting in greater trust for your employer brand.

It’s one of the most important forums for top talent to research your company before they apply for a position, and the types of reviews posted on your page can strongly influence a candidate’s opinion on your company from the get-go.įor Peter Phelan, founder and CEO of ValuesCulture, maintaining a great Glassdoor page starts from within. With around 41 million unique monthly users, it’s no surprise recruiters and employers are keeping a watchful eye on their Glassdoor ratings.

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